Tips on Writing for Social Media
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- – Define and hone your voice – this is an essential brand marketing need!
- – Voice: be casual, conversational, talk to me directly, positive, upbeat, fun. Remember, this is social media, i.e. a social space inhabited by humans
- – Use I, we, you instead of the company, the client, the team
- – Short sentences, short words – especially so in English writing
- – 40 characters makes a long Facebook post in most cases. ONe of my most successful long posts on a business page was over 500 words … it shared a very personal story in a well-established community
- – Link to your blog, gallery, videos and other long form, don’t paste its content into Facebook status
- – Use emoji to show your point and increase engagement
- – Use hashtags on Twitter and Instagram
- – Call to action but don’t over-promote and don’t sell when you are building a social relationship
- – Short questions can be great lead-ins
- – Research tells you who you are writing for – use it! Facebook has quite a lot of statistical information it shares when you set up your page as a a business page.
- – It’s OK to break some punctuation rules, but do check spelling and grammar.
- – Write great captions for your images
- – Write great responses! Have some fun – hone that voice!
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